Cultivating Growth: Profile Products Promotes One, Adds Three to Horticulture Business

Profile® Products is pleased to announce the promotion of Michael Moore to regional sales manager for the Southeastern United States as well as three new hires for the Profile® Growing Solutions business: Nelson Gonzalez, Michael Hull and Gary Sainsbury.

In this role, Michael Moore will represent Profile’s full horticulture product portfolio while leading sales in the Southeast. Moore joined Profile in 2022 as an equipment support specialist for HydraFiber® products and associated processing equipment.

“Michael’s experience and knowledge of our HydraFiber products and AgriNomix equipment positions him perfectly to support both nursery and greenhouse growers in the southeast,” said Mark Wilson, sales director of horticulture at Profile.

Nelson Gonzalez is Profile’s new regional sales manager in Florida. Most recently, he worked at ICL Specialty Fertilizers and Atlas Peat and Soil. After graduating from Florida International University, prior to joining Atlas, Gonzalez operated his own nursery in Homestead, Florida.

“Nelson has an extensive knowledge of growing media substrates and controlled release fertilizers,” said Brian Patterson, vice president of nutritional solutions at Profile. “Because of his passion for helping customers find the right solutions, he is a fantastic asset to Profile and our customers.” 

Michael Hull is Profile’s new national distribution manager, a newly created position in the company. A graduate of the University of Florida, Hull has a background in agriculture and horticulture. Prior to joining Profile, Hull worked at Kemin Crop Technologies.

“Michael’s expertise in total portfolio sales and distributor relations will be instrumental in driving initiatives forward and ensuring that we continue to strengthen industry relationships,” Patterson said.

Gary Sainsbury is Profile’s new regional sales manager for the Northeastern United States and Eastern Canada. In this role, Sainsbury will support existing customers while expanding Profile’s reach throughout the region.

“Gary’s diverse background and experience at Syngenta Flowers, T&L Nursery and McGregor Plant Sales has set him up to integrate perfectly with our horticulture team,” said Wes Martin, vice president of horticulture at Profile. “With strong relationships and collaboration skills, Gary will allow us to continue delivering exceptional value to our customers.”